Hello, readers! Welcome back to the Hoods Tax & Accounting blog! We’re delighted to be able to share up-to-date information about taxes, savings, and financial literacy—giving you the tools you need to meet your short and long term goals. Whether you’re managing taxes for your small business or wondering how to take advantage of certain tax credits, we’ve got you covered! Our previous post about the differences in subcontractor and independent consultant taxes is available for reading and we hope you’ll return to the blog for our upcoming series on cryptocurrency!
 
Late summer means vacationing to tropical locales, brunching with friends under the noonday sun, and shopping for the impending return to school. With a long list of potential expenses already pulling on your wallet, it’s easy to end up overspending on items which were never on your list in the first place. Today, we’ll be exploring what impulse spending is, how you’re susceptible, and why it could be hurting you in the long run. Finally, we’ll go over a handful of ways you can curb impulse spending and keep those extra dollars for yourself!
 
What is Impulse Spending
 
We’ve all been there. You’re standing near the cash register, ready to checkout, and just there—a well-placed, beautifully displayed cache of candy. You decide to grab a chocolate because you deserve a treat and it’s only two dollars. What’s the big deal? 
 
That’s an impulse purchase. 
 
An impulse purchase, or impulse buy, is any purchase you weren’t planning to make. Some can be small, like the example we just went through. Others can be quite large. If you’ve ever walked into a big-box store and felt the urge to drop seven-thousand dollars on a hot tub or trampoline—that’s an impulse. We cannot help most of our impulses; they’re subliminal and inspired by a range of factors outside of our control. However, most of us can control whether we follow through on the impulse to buy something we know we don’t need. We’ll provide you with the tips you need to resist impulse spending. Keep reading!
 
Why Reigning in Impulse Spending Is Important
 
On average, Americans spend $2,196 on impulse buys each year. Yes, those chocolates and trampolines do add up after a while. Imagine if you put the same amount towards your thirty-year mortgage? You’d shave off the grand total of your house by over sixty-five thousand dollars. About ninety percent of Americans say they indulge in impulse spending, with nineteen percent saying they spent more than one-hundred dollars on their last impulse purchase. Amazingly, nearly sixty percent of all purchases are unplanned. In 2020, the top five impulse buys included cleaning supplies, hand sanitizer, toilet paper, hand soap, and canned. These impulse purchases can tell us a lot about ourselves as a society and what we value, but they can also reveal our fears and deep-seated insecurities. We’ll discuss the reasons why we impulse buy in-depth later.
 
Right now, we’ll focus on how impulse spending might be negatively affecting your life. Impulse spending might be holding you back from reaching your long term financial goals. Do you look around at the end of the month wondering where all of your money went? Chances are your money is going toward unplanned and unregulated expenses. Furthermore, impulse spending can be a major point of contention between you and your partner. We all want to be able to trust our significant other with shared money and impulse spending may be degrading that bond of trust. Finally, impulse buying is often a response to feelings of unhappiness and lack within ourselves. As we know, most purchases won’t have a lasting positive impact on your emotional state, but will have a lasting negative impact on your pockets. 
 
The Psychology Behind Impulse Spending
 
Who is most likely to make purchases impulsively? Men might believe women are, but the opposite is actually true. Men are more likely than women to make an impulse buy, with the percentage of men who regularly make impulse purchases being 26% and the percentage of women who regularly make impulse purchases being 16%. Research suggests extroverted people, as well, are more likely to buy impulsively. This may be because the personality factors linked to impulse buying—openness, conscientiousness, and neuroticism—also correlate to extroversion.  People who are highly susceptible to stress will often use impulse buying to manage their stress levels. Distracted or tired people have less mental capacity to make good choices, therefore they are also more likely to buy impulsively. On the whole, people who feel confident, complete, and fulfilled by their lives are less likely to make impulse purchases. 
 
Emotions shouldn’t play a part in how we spend our money, but they often do. There are four emotional factors which contribute to impulse purchasing. They are:

1. Immediate Gratification 

 
This is when purchases are used as a pick-me-up on a stressful day. If you’ve been working hard or are exceptionally bored, it's easy to justify a small purchase which will bring you joy and excitement for a brief period of time. These purchases are often food-based (e.x. Fast food, candy), entertainment-based (ex. a movie ticket, a book), or appearance-based (e.x. cosmetics, clothes). 

1. Loss Aversion 

 
This is when purchases are made out of a fear of missing out on something good. Perhaps you’ve noticed your friends are frequenting a once-a-year sale or you received a newsletter in your inbox detailing a twenty-four-hour sale. You might justify this purchase by saying it’s a limited time offer and you’re saving money. More than half of shoppers impulse buy because of a sale. The truth is, marketers understand our very human desire to take advantage of opportunities we fear won’t come around again. 

1. Stockpiling

 
This is when purchases are the result of a fear of running out of a supply of something. In 2020, we saw people rush to stores in droves to buy toilet paper out of a fear there wouldn’t be any (for some reason). Well, there were toilet paper shortages in some places—because of this fear-based activity. Alternatively, you might stockpile more of your favorite shampoo than you technically need because another brand of shampoo once discontinued your go-to. Again, this is emotion-based spending. 

1. Biased Evaluation of Use

 
This is when we overestimate how much use we’ll get out of a product in its lifetime. We might justify a clothing purchase by saying how much we’ll wear the item, or a kitchenware purchase by how much we’ll use it to cook. The truth is, if we look in our closets and kitchens, there are plenty of clothes and gadgets we don’t ever use. Regardless of how much we liked them when we first bought them. 
 
Another factor which contributes to how we spend our money, which is a little harder to pin down or solve, is how we were raised. The state of our household finances when we were growing up can play a large role in how we choose to spend our money as adults. If your parents spent money when they were feeling low or fought excessively over small purchases, you might be inherently emotionally predisposed to impulse buying. Being aware of how we’ve been influenced can go a long way towards altering our conditioned behavior. 
 
Advertisers are knowledgeable about psychological weaknesses and use these weaknesses to make sales. In advertising, these psychological weaknesses are called pain points. Be conscious of how ads and promotions might be appealing to your particular pain points to avoid falling into any marketing traps. 
 
Methods for Avoiding Impulse Spending
 
There are a ton of ways to avoid impulse spending and you really need to find the one which works best for you. Most financial institutions will recommend making a budget and simply sticking to your budget. Obviously, anything which hasn’t been factored into your budget will not be purchased, thus eliminating impulse spending. However, it's not always this simple. You have to be realistic when creating a budget. If you know you like the occasional cup of coffee in the morning or a night out on the town with friends, you shouldn’t try to cut these things out. Instead, you should plan for these expenses. Budget five or six coffees and one or two nights out into your monthly budget. This removes the impulse from the purchase, rendering you guilt-free. 
 
Beyond a budget, you have to determine what’s important to you in the long term so you can stop prioritizing short term gratification. What are your financial goals? How long have you estimated before you reach them? The next step is to take stock of your current finances and see how much of your money is being spent impulsively. Recheck the numbers and see how much faster you would reach your monetary goals if you reallocated your impulse buy expenditure towards them? The answer may give you the motivation you need to save. 
 
As we discussed, our emotional state can drive us to make decisions we wouldn’t otherwise make. Ever heard the saying, “don’t go grocery shopping when you’re hungry”? Well, this applies in all scenarios. You shouldn’t shop when you’re overwhelmed, tired, stressed, or hungry. For the same reason, you shouldn’t shop later at night. Potentially sleepy from a large meal and few glasses of wine, your critical thinking skills and inhibitions are lowered. It’s a recipe for disaster. 
 
The tried-and-true method for cutting down on impulse spending is to wait before making a purchase. Chances are, within a week or even a day, the impulse will have gone and you’ll be left wondering why you wanted the item in the first place. In this vein, don’t allow timed deals to force your hand. A clock counting down the minutes until the end of the 50% Off BOGO Sale might induce a feeling of low-grade anxiety, but just remind yourself the sale will be back around eventually and you can wait. 
 
It’s recommended you bring cash to the store and only the amount you need. This can curb overspending. A study done by Bankrate.com found that people who used charge cards at restaurants spent fifty-percent more on average than those who used cash. This may be because of the physical element of holding bills in our hands and being unwilling to part with the feeling.
 
Another tip is to take stock of what you already own. You’ll avoid buying things you already have that you forgot about and may come to develop a deeper appreciation for what you currently own. 
 
A great piece of advice is translating the cost of an item into time. For example, if you make $14 an hour after tax and a dress you want costs $98, then the dress costs seven hours’ worth of work. Is it worth it, though? This added bit of mental work may be enough to prevent you splurging in the moment. 
 
The last two tips are small but effective. If you’re shopping online, we recommend you read reviews and put everything you want in the cart. Pay attention to the bad reviews especially. They may be enough to turn you off of a purchase. The effect of putting everything into the shopping cart and then leaving the site is a feeling of low-grade satisfaction. You’ve picked out everything you want to buy, which gives your brain a small jolt of dopamine, and might be all you really needed. 
 
 
We hope you’ll utilize these tips to avoid impulse spending and reach your financial goals. For more information and advice on saving, spending, taxes and more—make sure you return to the Hoods Tax & Accounting blog! We’re here to help in any way we can! If you have any questions or are interested in a consultation, we are providing meetings over Zoom. For any other assistance, please reach out by calling or emailing! Thank you for reading. Until next time! 

Now that we've made it through two very intense and unique tax seasons, we wanted to talk a little bit about saving money so when the next tax season comes around, it won't be such a shock to you or your bank account! We will also be talking about how to begin recovering financially from the whole of 2020! 

While many of our readers and some of us at Hoods are still reeling from the after-effects of these past two tax seasons, we can all take a deep breath and say "we did it"! We've learned a lot about the tax environment and the changes in tax law thanks to these past two tax seasons and thanks to these blogs, and we hope that all of our readers take each and every one of these lessons to heart! For many, one of the trends that we saw throughout these strange and unknown tax seasons is the fact that those tax bills have been a little shocking and unexpected. Of course, due to the pandemic, those tax bills did hit a little harder and were a little more unexpected than most have been in the past! After last year, we should all know that anything could happen when we least expect it to, and now is the time to be as financially prepared as possible. Now that we are on the other side of things and with these ideas in mind, we wanted to dive into some tips, suggestions, and ideas on how to help you save money better than you have ever before, to help prepare you for the next tax season, and to recover from the aftermath of 2020. 

After last year, and after many savings accounts, 401(k)s, and IRAs were dipped into, saving money, we're sure, is one of your top priorities right now. Getting back into your flow of saving money will help make up for what you need to do financially to stay afloat, and will also help you begin paying back what you took out of these saving accounts and to get you back on track and help you feel a little more secure financially for the first time in a long time! While no one can specifically say when we will all be back on our feet financially, we do know that there are steps you can take to get back on the right path again. One of the biggest parts towards recovering your finances and getting back on track is simply starting. Make a plan and get going! Make a plan that works for you and get started one step at a time!

If you did take money from your retirement plan or contribute to a retirement account, your decisions about how you're going to move forward from last year are going to make the biggest differences in your financial future and will help you solidify it once again. It is in your best interest to stay cool, calm, and collected right now, and to get focused. Outside of some of the tips that we are going to be sharing with you today, it is in your best interest to get back into the habit, if you haven't already, of contributing to your retirement program and your overall savings account. You don't have to start back up at the amount you were paying into either before the pandemic, but getting back into the habit of saving as you can, even with smaller amounts, can make a big difference! With all of this in mind, let's get right down to some of the best ways you can start saving money and begin to recover financially from 2020 and to be prepared for next year's tax season! 

• Online shopping became an even larger part of our daily lives last year out of need and safety. Now, you can turn it around and make it work for you! Are you looking to go shopping for any extra items or a big-ticket item you've had your eye on for a while now? Hop back online and shop smart by doing some price comparison between the items you're interested in. Never let a good deal pass you by, you have too many tools at your disposal not to! You can save a lot of money with the use of online digital codes and promotions, too. 
• While this isn't a new or groundbreaking idea, it's one you will continue to hear about because it's still such a hard and fast rule that always works! Begin budgeting better by cutting back on unnecessary expenses. We know this might be extra difficult right now as more and more things begin to open back up and (hopefully) you're working again at almost, if not full, capacity! While it's going to be very tempting to get out there and feel like normal again, take your time to ease back into normal spending until you've recovered financially. Even then, your best bet is to remain financially diligent for a while and to continue these habits throughout your life. One of the best ways to get a better idea of your money is to really understand where it's going and track it as best you can. There are a ton of excellent and helpful apps that can help you do just that! 
• While you're working to recover in multiple ways financially and beyond, part of that recovery is planning for what could come in the future. No one saw 2020 coming, and without being too cryptic, we don't know what else could be coming our way! With last year still fresh in our minds, it would be wise to start working on building an emergency fund so you won't be hurting again or in a tight spot if another year like 2020 happens again! 
• One of the best things you can do is to make a plan of how you're going to pay off all of your debt, and set real and attainable goals to do so. We do urge you to be as realistic about these goals as you can be, and to give yourself time and patience! It will take time to see the end of your debt, but it will happen and it will be worth all of your hard work! 
• Automation can be a real life saver! Choose automatic payments for as much as you can, and do it for more than just paying your bills. You can choose to have money taken out and put into your savings, retirement fund, and much more. Automated payments can make sure you don't accrue any late fees, don't spend anything rent money by accident, and can come with a few perks if you choose to go paperless and turn on automated payments with your bank and other saving establishments. 
• Try matching your savings to how much you spend every week, if not more. If anything try to match your savings and spending dollar per dollar! 
• Get creative on how you spend your free time! Look for fun and free things to do right now in your city, as it is becoming safer to do so and the weather is so wonderful! Since it is almost officially summertime in the Lowcountry, there are so many amazing things to do for free right outside your front door! Also, try and cut down on eating out! While this may not have been part of your 2020, it can be tempting to get out as much as possible now. Save for when it's a special occasion, and start cooking at home as much as you can. 
• Continue with the popular trend that 2020 rushed in with DIY projects and doing work around your home yourself. All the projects, cleaning, and yard work that you can do with no problem, keep doing them! This can be a huge money saver! 
• While traveling does sound very tempting after the year we've had and the prices for plane tickets are looking very appealing, pump the breaks before you book ten trips back to back this summer! Continue to be smart about your overall budget and let that include your travel budget too. 
• Don't just save because you want to save. While we always recommend having an excellent savings account and financial plan, go one step further. Sit down and understand what you're saving for. A nest egg? Emergencies? College? Vacation? Your dream home? All of this and more? Whatever it might be, understand exactly what you want. Visualizing it can make saving money a lot easier. You can see and say exactly why you're putting this money away, not just because you know it's the right thing to do! 

While this list of the ways to save money and ways to begin repairing your fiances after 2020 is just a small one in comparison to all the savings options out there for you, it is a great place to get started! You need to find what works for you, financially, and commit to it! If you have any questions, comments, or would like to discuss your financial options of how we can help you, please never hesitate to reach out! Please remember that we are your leading experts and tax preparers in the Goose Creek area to help with tax prep, throughout tax prep season, the best accounting services in Goose Creek, the best tax preparation in Goose Creek, business consulting in Goose Creek, bookkeeping in Goose Creek, or payroll services in Goose Creek, we are here for you! Our phone lines and inboxes are waiting for you. Don't hesitate! Please stay safe, everyone. We will see you soon!